Professional Portfolio

Exit Galleries Interior

My passion is biking and to see what I’ve written and created on the topic, please feel free to explore the greater Randonnista site, where you will find my current blog for weekly writing samples and my podcast for audio and video creation (season 2 in development). All of the photography and videography (with very few exceptions) are my own.

I also have a 10+ year career in content marketing and have developed and worked on numerous projects over the years. I have attempted to encapsulate as much as I could here for you to peruse. Please reach out with any questions!

Content Marketing Manager

04/2022 – 06/2023

Top Pieces Ideated and Edited by Me, Written by Freelancers

Keyword Rich Articles




B2B & B2C


Own the IntelyCare Blog (for Nursing Professionals and for Facilities) including strategy, creation, and distribution

IntelyCare Blog Results:

126% growth in organic traffic from June 2022 – December 2022

Blog grew from 10% to over 13% of overall organic site traffic

Doubled keyword growth (50% increase in top 3 keywords, 100% in top 10 keywords)


Senior Content Strategist and
Senior Professional Services

06/2019 – 08/2021


Content Marketing Agency


B2B and B2C


Managed and executed high-quality content strategies for leading brands, achieving program KPIs by speaking to executive audiences on thought leadership, innovation, and global trends

Client Successes:

ADP: Recognized by Micheal Brenner as a Top Content Marketing Example for the work I developed for their SME-driven blog

ADP (HR SAAS, B2B): 144% organic search growth since July 2019

First Citizens Bank (Financial, B2C, B2B, Wealth): Produced 40 pieces of content per month from ideation to CMS implementation 

First Citizens Bank: Project managed the development of a live-action hero video for the launch of their new website (view on left)

Additional Clients:

Roofing Company (Material goods, B2C)

Women’s Healthcare (Lab tech equipment, B2B)

Large Investment Banking Firm (ESG, B2B2C)

Sales Enablement Associate

01/2016 – 05/2018


SAAS – App Testing




Developing sales enablement pieces for the sales team

Sample Pieces:

1. WatchDox Case Study: Interviewed the client, wrote the case study, and edited in Adobe InDesign

2. The Best Israeli Apps on the Market: This piece was picked up and translated to Hebrew for an Israeli audience

3. Stop Waiting: Whitepaper distributed to over 200K audience