My passion is biking and to see what I’ve written and created on the topic, please feel free to explore the greater Randonnista site, where you will find my current blog for weekly writing samples and my podcast for audio and video creation (season 2 in development). All of the photography and videography (with very few exceptions) are my own.
I also have a 10+ year career in content marketing and have developed and worked on numerous projects over the years. I have attempted to encapsulate as much as I could here for you to peruse. Please reach out with any questions!
Content Marketing Manager
04/2022 – 06/2023
Top Pieces Written by Me:
Keyword Rich Article
- What to Know About Per Diem Travel Nursing
- How to Become a Travel Nurse
- 5 Nursing Tips from an IntelyPro Nurse
Nursing Stories
- How I Bought a House Working as a Per Diem Nurse
- A Father’s Perspective: Two CNAs Share the Benefits of Working Per Diem
- How One IntelyPro Opened a Hospital in Zambia
Case Study
Top Pieces Ideated and Edited by Me, Written by Freelancers
Keyword Rich Articles
- 7 Ethical Principles in Nursing (3000+ organic search views per month starting in November 2022)
- Q&A: Personal Finances with the Networth Nurse (partnership with well established nursing influencer Savannah Arroyo, MSN, RN)
- Is Being a Nurse Worth It? How Per Diem Renewed My Passion (Partnership with IntelyCare Nurse to tell her personal story about how changing to per diem saved her career. This piece was one of the top shared pieces on our Advocacy platform, Sprout, which allowed employees to share on LinkedIn)
- How to Become a Certified Medication Aide in Your State (5000+ organic search views per month as of December 2022)
- The 6 Cs of Nursing (500+ organic search views starting in October 2022)
Industry:
Audience:
B2B & B2C
Responsibilities:
Own the IntelyCare Blog (for Nursing Professionals and for Facilities) including strategy, creation, and distribution
IntelyCare Blog Results:
126% growth in organic traffic from June 2022 – December 2022
Blog grew from 10% to over 13% of overall organic site traffic
Doubled keyword growth (50% increase in top 3 keywords, 100% in top 10 keywords)
Senior Content Strategist and
Senior Professional Services
06/2019 – 08/2021
Industry:
Audience:
B2B and B2C
Responsibilities:
Managed and executed high-quality content strategies for leading brands, achieving program KPIs by speaking to executive audiences on thought leadership, innovation, and global trends
Client Successes:
ADP: Recognized by Micheal Brenner as a Top Content Marketing Example for the work I developed for their SME-driven blog
ADP (HR SAAS, B2B): 144% organic search growth since July 2019
First Citizens Bank (Financial, B2C, B2B, Wealth): Produced 40 pieces of content per month from ideation to CMS implementation
First Citizens Bank: Project managed the development of a live-action hero video for the launch of their new website (view on left)
Additional Clients:
Roofing Company (Material goods, B2C)
Women’s Healthcare (Lab tech equipment, B2B)
Large Investment Banking Firm (ESG, B2B2C)
Sales Enablement Associate
01/2016 – 05/2018
Industry:
Audience:
B2B
Responsibilities:
Developing sales enablement pieces for the sales team
Sample Pieces:
1. WatchDox Case Study: Interviewed the client, wrote the case study, and edited in Adobe InDesign
2. The Best Israeli Apps on the Market: This piece was picked up and translated to Hebrew for an Israeli audience
3. Stop Waiting: Whitepaper distributed to over 200K audience